GRACE VISION
Meet Our Founder
Our founder, Mrs. Grace Cheng, believes that the purpose of fashion is to “Dress Up Your Life” throughout good or bad times. Through GS Ladies Collection’s customized fashions, you can express your “soft-power” with the perfect source of attraction—fashion.
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Recently, although gender equality has taken a great leap forward, women have still been labeled heavily in the contemporary world with misconception. GS Ladies Collection and our founder share the same concern for women, especially for the three distinct types of ladies:
Homemakers
Homemakers are being heavily labeled as women who would only stay at home and follow their husbands.
Senior Female Executives
Senior female executives have been misperceived as either “hard-nosed businesswomen” or ladies who use “sex appeal” to climb up corporate ladder.
Young Female Executives
GS Ladies Collection is more than just a bespoke store; we aim to break all these stereotypes with our fashions which elicit the elegant yet professional side of every woman. With GS Ladies Collection, we support every lady to show the world their true value by using their soft power to “Dress Up Their Lives”!
From a Homemaker to a Multi-Role Businesswoman
Founder Story
“I feel like I am inseparable from fashion, my parents ran a textile factory, and my husband is an exceptional businessman in the tailoring industry and a successor of a bespoke company with 60 years of history.
Actually, I never thought I would become a businesswoman who owns a bespoke couture store in Hong Kong because I was only a homemaker at the beginning of my marriage. Following my husband was almost the only event I had on my schedule. On one early day, I am getting ready for a party, and I started to miss those days when I worked from 9 to 5, devoting myself fully to my career. Then, there I was, standing in the crowd facing friends and clients at a party, and I couldn’t help but think, ‘is this the only true value of women?’ No, we are more than just a “TaiTai.” and can support our husbands with our professionalism. Then, I became the woman behind my husband, and I worked for his company — William Cheng & Son.
At first, tailoring didn’t really mean much to me. When I first arrived in Hong Kong, my only fashion icon were those luxury brands. However, after working closely with William Cheng & Son’s customers, including business leaders and politicians who truly enjoyed the bespoke service, I started to realize how bespoke clothes express one’s power by showing their distinct and unique characteristics.
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Miuccia Prada, one of my favorite designers, once said,
‘What you wear is how you present yourself to the world. Fashion is the instant language.’
While I entirely agree with her, I, at the same time, believe that there is something more–we should dress up our lives. Namely, only the right clothes that fit your body and match your character can bring out who you truly are and reflect your core values, but not the mainstream trends or the luxury brands. As soon as I realized the importance of bespoke service, I wished to tailor-make my own clothes to express myself at work as well.
At this moment, I discovered one flaw in the existing tailoring industry — Hong Kong has almost no bespoke couture stores that serve women exclusively.
To remedy the market and the needs of women, I decided to take the initiative to launch a bespoke couture store that exclusively serves ladies in Hong Kong — GS Ladies Collection. Regardless of the difficulties GS Ladies Collection to gaining a firm foothold during the pandemic, and regardless of the glass sailings women faces in their work field, GS Ladies Collection will always be the strongest backing for ladies, like you, by fabricating the finest and trendiest fashion with our bespoke couture journey.
Tailoring is no sunset industry, nor are women just husband-followers. With GS Ladies Collection, you can dress up your life to the fullest” by showcasing your softpower.
Mrs. Grace Cheng
A Women Suit
Dress Up Your Life
"Started in 2021, since the release of Tweed Jacket and Skill Shirt, our faith in our belief still remained. We believe that every lady deserves to be seen, heard and valued. Through our craftmanship in tailor-made outfits, a unique dress will showcase your presence as a gentle influence.
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Grace Cheng, Founder of GS Ladies
Brand Story
What is GS Ladies Collection?
GS Ladies Collection is the first store based in Hong Kong that provides the one-of-a-kind bespoke couture customer journey. Our customized fashions, which highlight your true value, will always accompany you regardless of occasion: from working to partying, from spring to winter.
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Bringing the 60 years of history to the future
GS Ladies Collection is a new label of a reputable tailoring company – William Cheng and Son. GS Ladies Collection has inherited 60 years of experience in tailoring and worked with the tailors who have 30 years of experience. Since our founder saw the need for women to tailor-make their fashions, GS Ladies Collection was launched in December 2021. GS Ladies Collection will bring all the prior experience and knowledge to the current trend; we serve to fabricate up-to-trend clothes that fit you and only you.
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Why GS Ladies Collection?
Besides being one of the few bespoke couture stores in Hong Kong that is exclusively for women, GS Ladies Collection is distinct from other bespoke stores because of our 360° all-rounded bespoke couture journey.
Instead of making clothes robotically, our customer ambassador would provide the trendiest suggestion with references from the latest fashion trends.
Meanwhile, GS Ladies Collection would illustrate some ready-to-wear products to give more inspiration to customers.
After that, our fabric expert will provide a professional opinion on your fabric choice.
Lastly, our tailor would provide accurate measurements to ensure the clothes match you perfectly.
After your purchase, our customer ambassador will continue to keep in contact with you in order to maximize your satisfaction with our custom-made clothing to showcase your soft power.